Classic Hits target demographic includes Adults between the ages 25-54 with a core focus on women between 35-49. Classic Hits is a rock format with a female appeal. It's also a retail friendly format that's targeted right at the "money demographic". The music is well researched and based on 70's rock, with songs from the late 60's through the 80's mixed in. Core artists include The Eagles, Bob Seger, Fleetwood Mac, the Rolling Stones, and Eric Clapton.