La comunicación alternativa, con el objeto de hacer frente al uso unilateral y concentrado del manejo de la información que los medios institucionales han alcanzado; propone la complementación de una propuesta comunicativa de este contenido, en donde se busca ampliar las posibilidades de la cultura popular, devolviendo el papel protagónico a las comunidades para que estas mismas se hagan cargo de la recuperación de su vida cotidiana, su historia y tradiciones al llevar a cabo un proyecto de comunicación.
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