The appeal of Magic FM is focused exclusively on playing standards recorded by a growing number of new performers – Diana Krall, Michael Buble, and Norah Jones including today's very new Jazz Pop artists like Katie Melua, Jamie Cullum and Melody Gardot – along with the “greats” who have influenced them all like Frank Sinatra, Ella Fitzgerald, and Tony Bennett. The songs and artists have since 1997 had Magic FM listeners saying; "Now THAT'S Music!"
